02140cam a22002534a 450000100090000000300040000900500170001300800410003002000180007102000150008902000180010404000090012208200170013110000190014824500620016725000130022926000380024230000150028050400510029550514470034665000350179365000270182870000310185517148067OSt20220723130404.0120203s2012    enka     b    001 0 eng    a9788129711199  a8129711192  a9788120327993  coclc00a658.8bKOT/M  aKotler, Philip00aMarketing management /cPhilip Kotler ; Kevin Lane Keller  a12th ed.  aDelhi:bPearson Education,c2006.  a672pa729p  aIncludes bibliographical references and index.0 aPreface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index. 0aMarketingzEuropexManagement. 0aMarketingxManagement.1 aKeller, Kevin Lane,d1956-