02258cam a22002774a 4500 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2019-02-20 495.00 0 658.8 KOT/M 32449 2019-02-20 00:00:00 2 2019-02-20 BK GL53R2 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2019-02-20 495.00 0 658.8 KOT/M 32450 2019-02-20 00:00:00 3 2019-02-20 BK GL53R2 6701 6701 17148067 OSt 20220723130404.0 120203s2012 enka b 001 0 eng 9788129711199 8129711192 9788120327993 oclc 658.8 KOT/M Kotler, Philip 1233 Marketing management / Philip Kotler ; Kevin Lane Keller 12th ed. Delhi: Pearson Education, 2006. 672p 729p Includes bibliographical references and index. Preface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index. Marketing Europe Management. Marketing Management. Keller, Kevin Lane, 1283 1956- ddc BK 658.8 KOT/M 658.8 KOT/M