Gupta, C B <br/><br/>
Marketing Management / 
C B Gupta ; N Rajan Nair  
 - 8th ed. 
 - New Delhi:  Sulthan Chand And Sons,  2006. 
 - 385p 
<br/><br/><label>ISBN: </label>9788180544378 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUP/M