Lal, Rajiv   <br/><br/>
Marketing Management Text And Cases / 
Rajiv Lal ; John A Quelch ; V Kasturi Rangan 
 - New Delhi:  Tata Mcgrawhill Publishers,  2005. 
 - 812p 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL/M