Kotler, Philip <br/><br/>
Marketing management :  A south Asian Perspective / 
Philip Kotler ; Kevin Lane Keller ; Abraham Koshy ; Mithileshwar Jha 
 - 12th ed. 
 - New Delhi:  Pearson Education,  2007. 
 - 739p 
 - The Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131702000 8131702006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M