Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler ; Gary Armstrong. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2008. 
 - 599p 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>9788120332928 9788131715475 8131715477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P