Saxena, Rajan  <br/><br/>
Marketing Management / 
Rajan Saxena 
 - 3rd ed. 
 - New Delhi:  Tata Mcgrawhill Publishers,  2007. 
 - 819p 
<br/><br/><label>ISBN: </label>9780070599536 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX/M