Ramaswamy, V S  <br/><br/>
Marketing management :  Indian context, global perspective / 
V. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer. 
 - 4th ed. 
 - 872p 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--India
<br/><br/><label>LC Class. No.: </label>HF5415.12.I5  / R3586 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M