Marketing management
Indian context, global perspective
Ramaswamy, V S
creator
author.
Namakumari, S.
author.
text
bibliography
cau
2018
4th ed.
monographic
eng
872p
V. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer.
Includes bibliographical references and index.
Marketing
India
Management
HF5415.12.I5 R3586 2018
658.8 RAM/M
9780230637290
DLC
180615
20200118114009.0
20543065
eng