David, Fred R Strategic management : concepts and cases / Fred R. David. - 12th ed. - Upper Saddle River, N.J. : Pearson Education, c2009. - xxxi, 336, 326 p. : ill. (chiefly col.), map ; 29 cm. Includes bibliographical references and indexes. ISBN: 9788120335660 0136015700 (hbk.) LCCN: 2007049189 Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies. LC Class. No.: HD30.28 / .D385 2009 Dewey Class. No.: 658.4012 / DAV/S