Keegan, Warren J Global marketing / Warren J Keegan ; Mark C Green - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - 636 p col. ill., col. maps ; 28 cm. Includes bibliographical references and indexes. ISBN: 9788131719510 Subjects--Topical Terms: Export marketing. Dewey Class. No.: 658.848 / KEE/G