Fahy, John  <br/><br/>
Foundations Of Marketing / 
John Fahy ; David Jobber 
 - 4th ed. 
 - New Delhi:  Tata Mcgraw-Hill Education Private Limited,  2012. 
 - 359p 
<br/><br/><label>ISBN: </label>9781259027611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAH/F