Chitale, A K <br/><br/>
Product Policy And Brand Management Text And Cases / 
A K Chitale ; Ravi Gupta 
 - 2nd ed. 
 - New Delhi:  PHI Learning,  2013. 
 - 290p 
<br/><br/><label>ISBN: </label>9788120346369 
<br/><br/><label>Dewey Class. No.: </label>658.5  / CHI/P