Varnali, Kaan  <br/><br/>
Mobile marketing :  fundamentals and strategy / 
Kaan Varnali ;  Aysegul Toker ;  Cengiz Yilmaz 
 - New York :  McGraw-Hill,  c2011. 
 - xii, 163 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. 
<br/><br/><label>ISBN: </label>9780071332507  0071332502 
<br/><br/><label>LCCN: </label>2010032042 
<br/><br/><label>Nat. Bib. No.: </label>GBB057569  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015544987  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .V367 2011 
<br/><br/><label>Dewey Class. No.: </label>658.872  / VAR/M