01313cam a2200337 a 4500 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2019-02-20 290.00 0 658.872 VAR/M 37740 2019-02-20 00:00:00 2019-02-20 BK GL53R4 7959 7959 16353846 OSt 20201027160240.0 100729s2011 nyua b 001 0 eng 2010032042 GBB057569 bnb 015544987 Uk 9780071332507 0071332502 (OCoLC)ocn620294073 DLC DLC YDX UKM BTCTA YDXCP BWX CDX ORX DLC HF5415.1265 .V367 2011 658.872 22 VAR/M Varnali, Kaan 1364 Mobile marketing : fundamentals and strategy / Kaan Varnali ; Aysegul Toker ; Cengiz Yilmaz New York : McGraw-Hill, c2011. xii, 163 p. : ill. ; 22 cm. Includes bibliographical references and index. Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. Telemarketing. Toker, Aysegul 1455 Yilmaz, Cengiz 1456 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 658.872 VAR/M 658.872 VAR/M