01389cam a22002777a 4500 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2019-02-20 515.00 0 659.1 JET/A 37746 2019-02-20 00:00:00 2019-02-20 BK GL53R4 7965 7965 14581335 OSt 20200124112310.0 061003s2006 nyua b 001 0 eng d 2006284078 9780198074120 OMB OMB BAKER DLC lccopycat HF5823 .J48 2006 659.1 JET/A Jethwaney, Jaishri N. 1495 Advertising management / Jaishri Jethwaney, Shruti Jain. 2nd ed. New Delhi, New York : Oxford University Press, 2012 xxi, 650 p. : ill. ; 24 cm. Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategy and planning process in advertising campaigns -- Consumer behavior and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising Advertising Management. Advertising India. Jain, Shruti 1497 ddc BK 659.1 JET/A 659.1 JET/A