Marketing for hospitality and tourism
Kotler, Philip
creator
Bowen, John (John T.)
1948-
Makens, James C.
text
bibliography
mau
New Delhi
Dorling Kindersly
c2011
2010
5th ed.
monographic
eng
xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Philip Kotler, John T. Bowen, James C. Makens.
Includes bibliographical references and index.
Hospitality industry
Marketing
Tourism
Marketing
TX911.3.M3 K68 2010
647.940688 KOT/M
9780135045596 (casebound : alk. paper)
9788131759349
2009007221
DLC
090224
20220723130404.0
15635987