Silver, Lawrence S.,  1948- <br/><br/>
The essentials of marketing research / 
Lawrence S. Silver  
 - 3rd ed. 
 - New York :  Routledge,  2013. 
 - x, 362 p. :  ill. ;  27 cm. 
<br/><br/> Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415899284 (pbk.) 
<br/><br/><label>LCCN: </label>2012016995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W74 2013 
<br/><br/><label>Dewey Class. No.: </label>658.83  / SIL/E