01281cam a2200325 a 4500 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2019-02-20 495.00 0 658.83 SIL/E 37765 2019-02-20 00:00:00 2019-02-20 BK GL53R4 7983 7983 17273844 OSt 20201027160425.0 120426s2013 nyua b 001 0 eng 2012016995 9780415899284 (pbk.) DLC DLC DLC pcc HF5415.2 .W74 2013 658.83 23 SIL/E 1099 Silver, Lawrence S., 1948- The essentials of marketing research / Lawrence S. Silver 3rd ed. New York : Routledge, 2013. x, 362 p. : ill. ; 27 cm. Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Includes bibliographical references and index. Marketing research. Marketing research Case studies. Silver, Lawrence S., 1948- 1099 Wrenn, Bruce Marketing research. 1100 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 658.83 SIL/E 658.83 SIL/E