The essentials of marketing research Silver, Lawrence S. 1948- creator Silver, Lawrence S. 1948- text bibliography nyu New York Routledge 2013 3rd ed. monographic eng
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x, 362 p. : ill. ; 27 cm. Lawrence S. Silver Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Includes bibliographical references and index. Marketing research Marketing research Case studies HF5415.2 .W74 2013 658.83 SIL/E Marketing research Wrenn, Bruce 9780415899284 (pbk.) 2012016995 DLC 120426 20201027160425.0 17273844