Kashyap, Pradeep. <br/><br/>
Rural marketing / 
Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. 
 - 2nd ed. 
 - Delhi :  Pearson Education,  2012. 
 - xxv, 301 p. :  ill. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanied by: 1 CD-ROM containing video cases amd data tables.  Includes statistical tables. 
<br/><br/>Includes bibliographical references (p. 293-295) and indexes. 
<br/><br/><label>ISBN: </label>9788131760352 
<br/><br/><label>Source: </label> Library of Congress -- New Delhi Overseas Office 
<br/><br/><label>LCCN: </label>2012337056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business marketing--India.<br/>Target marketing--India.<br/>Rural industries--India.
<br/><br/><label>LC Class. No.: </label>HD2346.I5  / K37 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAS/R