Dholakia, Nikhilesh  <br/><br/>
Marketing Management Cases And Concepts / 
Nikhilesh Dholakia ; Rakesh Khurana ; Labdhi Bhandri ; Abinandan K Jain 
 - Chennai:  Mac Millian And Com. Ltd,  2010. 
 - 643p 
<br/><br/><label>ISBN: </label>9780333902752 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHO/M