Lee, Kiefer <br/><br/>
Global marketing management :  changes, new challenges, and strategies / 
Kiefer Lee ; Steve Carter 
 - 3rd ed. 
 - Oxford :  Oxford University Press,  c2012. 
 - 578 p  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations. 
<br/><br/><label>ISBN: </label>9780199668724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.84  / LEE/G