01881cam a2200265 a 4500952014200000999001500142001000900157003000400166005001700170008004100187020001800228040000900246082001700255100002500272245006200297250001300359260004300372300000900415504005100424505100300475650001501478700003701493906004501530942004001575  00102ddc40708MANAGEMENTaMESbMEScMANAGEMENTd2019-02-20g825.00l0o658.8 KOT/Pp39036r2019-02-20 00:00:00w2019-02-20yBKzGL53R3  c8126d812617461616OSt20220723130825.0120913s2014    njua     b    001 0 eng    a9789332558472  coclc00a658.8bKOT/P  aKotler, Philip9123310aPrinciples of marketing /cPhilip Kotler ; Gary Armstrong  a15th ed.  aUpper Saddle, N.J. :bPearson,cc2014.  a732p  aIncludes bibliographical references and index.0 aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing. 0aMarketing.1 aArmstrong, Garyq(Gary M.)91278  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBKh658.8iKOT/Pk658.8mKOT/P