01284cam a2200337 a 4500 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2019-02-20 599.00 1 1 658.8 LOV/S 37102 2019-11-26 00:00:00 2019-11-05 2019-02-20 BK GL53R3 8331 8331 15924623 OSt 20200120122631.0 090928s2011 mauab b 001 0 eng 2009039795 9788131759394 (OCoLC)ocn441947355 DLC DLC YDX YDXCP CDX BTCTA DLC pcc HF5415.13 .L5883 2011 658.8 22 LOV/S Lovelock, Christopher H. 1337 Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. 7th ed. Delhi : Dorling Kindersly, c2011. xxi, 683p. : ill., map ; 29 cm. Includes bibliographical references and indexes. Marketing Management. Professions Marketing. Service industries Marketing. Customer services Marketing. Wirtz, Jochen. 1339 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 658.8 LOV/S 658.8 LOV/S