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Business research methods/ A South Asian Perspective William G. Zikmund ... [et al.] by
Edition: 8th ed. .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2010
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.0072 ZIK/B.

Business research methods / Alan Bryman, Emma Bell. by
Edition: 2nd International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Oxford University Press, New York : c2019
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.0072 BRY/B.

Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. by
Edition: Seventh Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2010
Availability: Items available for loan: MES KC LIBRARY (9)Call number: 658.83 MAL/M, ...

Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2015
Availability: Items available for loan: MES KC LIBRARY (13)Call number: 658.8342 SCH/C, ...

Tilt : shifting your strategy from products to customers / Niraj Dawar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]
Availability: Items available for loan: MES KC LIBRARY (2)Call number: 658.802 DAW/T, ...

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