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		E-commerce : business. technology. society. / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. by Laudon, Kenneth C, 1944- [author.] Traver, Carol Guercio [author.] Edition: Seventeenth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson Education, Inc., [2023] Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.872 LAU/E. Place hold Add to cart (remove)
		Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. by Perreault, William D., Jr Cannon, Joseph P., Ph. D McCarthy, E. Jerome (Edmund Jerome) Edition: 19th edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Irwin, [2014] Availability: Items available for loan: MES KC LIBRARY (3)Call number: 658.8 PER/B, ... Place hold Add to cart (remove)
		Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. by Chaffey, Dave, 1963- [author.] Smith, P. R. (Paul Russell), 1957- [author.] Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022 Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.872 CHA/D. Place hold Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [author.] Armstrong, Gary (Gary M.) [author.] Edition: Seventeenth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : Pearson Higher Education, [2018] Availability: Items available for loan: MES KC LIBRARY (3)Call number: 658.8 KOT/P, ... Place hold Add to cart (remove)
		Internet marketing : strategy, implementation, and practice / Dave Chaffey ... [et al.]. by Chaffey, Dave, 1963- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall/Financial Times, 2009 Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.84 CHA/I. Place hold Add to cart (remove)
		Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. by Kashyap, Pradeep Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi : Pearson Education, 2023 Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 KAS/R. Place hold Add to cart (remove)
		Health economics : an industrial organization perspective / Pedro Pita Barros and Xavier Martinez-Giralt. by Barros, Pedro Pita Martinez-Giralt, Xavier Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milton Park, Abingdon, Oxon ; New York : Routledge, c2012 Availability: Items available for loan: MES KC LIBRARY (1)Call number: 338.473621 BAR/H. Place hold Add to cart (remove)
		Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. by Malhotra, Naresh K [author.] Edition: Seventh Edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson, [2019]Copyright date: ©2010 Availability: Items available for loan: MES KC LIBRARY (9)Call number: 658.83 MAL/M, ... Place hold Add to cart (remove)
		Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by Schiffman, Leon G [author.] Wisenblit, Joseph [author.] Edition: Twelfth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson, [2019]Copyright date: ©2015 Availability: Items available for loan: MES KC LIBRARY (13)Call number: 658.8342 SCH/C, ... Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author.] Edition: 12eSpecial Indian Edition Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Juvenile; Publisher: New York : McGraw-Hill Education, 2020 Availability: Items available for loan: MES KC LIBRARY (8)Call number: 659.1 BEL/A, ... Place hold Add to cart (remove)
		Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by Wirtz, Jochen Chew, Patricia Lovelock, Christopher H Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2012 Availability: Items available for loan: MES KC LIBRARY (6)Call number: 658.8 WIR/E, ... Place hold Add to cart (remove)
		Supply chain management : strategy, planning and operation / Sunil Chopra, Kellogg School of Management. by Chopra, Sunil, 1960- [author.] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson Education, [2019] Availability: Items available for loan: MES KC LIBRARY (8)Call number: 658.7 CHO/S, ... Place hold Add to cart (remove)
		Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Simchi-Levi, David Kaminsky, Philip Simchi-Levi, Edith Series: Irwin/McGraw-Hill series in operations and decision sciences Edition: 4e Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2022 Other title: Designing & managing the supply chain Availability: Items available for loan: MES KC LIBRARY (6)Call number: 658.5 SIM/D, ... Place hold Add to cart (remove)
		The strategy and tactics of pricing : a guide to growing more profitably / Georg Muller, Thomas Nagle, Evert Gruyaert. by Nagle, Thomas T, 1951- [author.] Edition: Seventh edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group 2023 Availability: Items available for loan: MES KC LIBRARY (2)Call number: 658.816 NAG/S, ... Place hold Add to cart (remove)
		Tilt : shifting your strategy from products to customers / Niraj Dawar. by Dawar, N. (Niraj) Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013] Availability: Items available for loan: MES KC LIBRARY (2)Call number: 658.802 DAW/T, ... Place hold Add to cart (remove)
		Financial services marketing : an international guide to principles and practice / Christine Ennew, Nigel Waite and Róisín Waite. by Ennew, Christine [author.] Waite, Nigel [author.] Waite, Róisín [author.] Edition: Third Edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, [2018] Availability: Items available for loan: MES KC LIBRARY (2)Call number: 332.10688 ENN/F, ... Place hold Add to cart (remove)
		Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by Velayudhan, Sanal Kumar, 1955- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles ; London : Response, 2007 Online access: Table of contents only Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 KUM/R. Place hold Add to cart (remove)
		Strategic market management / by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. An Indian Adaptation by Aaker, David A [author.] Moorman, Christine [author.] Edition: Eleventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, [2018] Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 AAK/S. Place hold Add to cart (remove)

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