MES KC LIBRARY Search for 'su:"Marketing"'

By Barros, Pedro Pita. Milton Park, Abingdon, Oxon ; | New York : Routledge, 2012 . xvi, 340 p. : 25 cm.. 9780415559898 (pb) | 9780367238018 | 9780415559881 (hb) | 041555988X (hb) | 0415559898 (pb) | 9780203357422 (eb) | 0203357426 (eb)

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Marketing research : an applied orientation /

By Malhotra, Naresh K.. . xxxiii, 953 pages ; , Revised edition of the author's Marketing research, c2010. 29 cm. 9789353433291

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Consumer behavior /

By Schiffman, Leon G.. . xxix, 667 pages ; 9789353069834

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E.. . 712 pages , Revised edition of the authors' Advertising and promotion, [2018] | Includes index. 9789354600807 | 9781260796452

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Essentials of services marketing /

By Wirtz, Jochen.. . 675 pages : 28 cm. 9789353435417

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Supply chain management : strategy, planning and operation /

By Chopra, Sunil . . xiii, 514 pages ; | 574 pages | 562 pages , Includes index. 9780134731889 | 9789353065966 | 9789361592898 | 0134731883

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Designing and managing the supply chain : concepts, strategies, and case studies /

By Simchi-Levi, David . Boston : McGraw-Hill/Irwin, 2022 . xxvi, 520 p. : 27 cm. +. 9789355321787

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The strategy and tactics of pricing : a guide to growing more profitably /

By Nagle, Thomas T.,. . 335 pages , Thomas Nagle appears as first named author on earlier editions. 9781032761725

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Tilt : shifting your strategy from products to customers /

By Dawar, N.. . 228 pages 9781422187173 (hardback)

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Financial services marketing : an international guide to principles and practice /

By Ennew, Christine. . 591 pages , Revised edition of Financial services marketing, 2013. 9781032038124 | 9781315543765 | 9781138684522

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Rural marketing : targeting the non-urban consumer /

By Velayudhan, Sanal Kumar,. Los Angeles ; | London : Response, 2007 . 249 p. : 22 cm.. 9780761935889 | 0761935886 (hard back)

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Strategic market management / An Indian Adaptation

By Aaker, David A.. . ix, 309 pages ; 23 cm. 9789354243387

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