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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:
  • 9780070473812
  • 0070473811
Subject(s): DDC classification:
  • 658.834 20 LOU/C
LOC classification:
  • HF5415.32 .L677 1993
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 658.834 LOU/C (Browse shelf(Opens below)) Available GL53R4 37762

Includes bibliographical references (p. 733-782) and index.

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