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Advertising management / Jaishri Jethwaney, Shruti Jain.

By: Contributor(s): Material type: TextTextPublication details: New Delhi, New York : Oxford University Press, 2012Edition: 2nd edDescription: xxi, 650 p. : ill. ; 24 cmISBN:
  • 9780198074120
Subject(s): DDC classification:
  • 659.1 JET/A
LOC classification:
  • HF5823 .J48 2006
Contents:
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategy and planning process in advertising campaigns -- Consumer behavior and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 659.1 JET/A (Browse shelf(Opens below)) Available GL53R4 37746

Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategy and planning process in advertising campaigns -- Consumer behavior and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising

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