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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Dorling Kindersly, c2011
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 LOV/S.

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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2012
Availability: Items available for loan: MES KC LIBRARY (6)Call number: 658.8 WIR/E, ...

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