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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.834 LOU/C.

Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2015
Availability: Items available for loan: MES KC LIBRARY (13)Call number: 658.8342 SCH/C, ...

Tilt : shifting your strategy from products to customers / Niraj Dawar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]
Availability: Items available for loan: MES KC LIBRARY (2)Call number: 658.802 DAW/T, ...

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; London : Response, 2007
Online access:
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 KUM/R.

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