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Services : marketing, operations, and management / Vinnie Jauhari, Kirti Dutta. by Series: Oxford higher education
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; New York : Oxford University Press, 2009
Online access:
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658 JAU/S.

Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education, 2012
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 KAS/R.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Dorling Kindersly, c2011
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 LOV/S.

Management styles in industries of Kerala / G.G. Mathews, K. Sreeranganadhan. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, 2012
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.00954 MAT/M.

A stake in the future : the stakeholding solution / John Plender. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sonoma, CA : Nicholas Brealey Pub., 1997
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.4 PLE/S.

Khadi and village industries in North-East India : challenges and opportunities / Ram Krishna Mandal by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: New Delhi : Concept Pub. Co., 2012
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 338.6309541 MAN/K.

Encyclopedia of ethical, legal, and policy issues in biotechnology / Thomas H. Murray, Maxwell J. Mehlman. Volume 1 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & Sons, 2000
Online access:
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 174.96606 MUR/L.

Business ethics / William H. Shaw, San Jose State University. by
Edition: 8th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia ; Singapore : Wadsworth, Cengage Learning, [2014]
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 174.4 SHA/B.

Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson Education, 2023
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658.8 KAS/R.

Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore ; New York : Pearson Education South Asia Pte Ltd., 2012
Availability: Items available for loan: MES KC LIBRARY (6)Call number: 658.8 WIR/E, ...

Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons, Sanjeev Bordoloi. by Series: The McGraw-Hill/Irwin series operations and decision sciences
Edition: 8th ed.Indian Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2014
Availability: Items available for loan: MES KC LIBRARY (1)Call number: 658 FIT/S.

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