000 01052cam a2200325 i 4500
999 _c41616
_d41616
001 18913931
003 OSt
005 20221010123734.0
008 151221s2017 mau 001 0 eng
010 _a 2015050364
020 _a9789332586260
020 _a9780134151922 (alk. paper)
020 _a0134151925 (alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aTX911.3.M3
_bK68 2017
082 0 0 _a647.940688
_223
_bKOT/M
100 _aKotler, Philip
_eauthor.
_91233
245 1 0 _aMarketing for hospitality and tourism /
_cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
250 _aSeventh edition.
264 1 _aBoston :
_bPearson,
_c[2017]
300 _a680 pages ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
650 0 _aHospitality industry
_xMarketing.
650 0 _aTourism
_xMarketing.
942 _2ddc
_cBK
_h647.940688
_iKOT/M
_k647.940688
_mKOT/M