000 01107cam a2200325 i 4500
999 _c41617
_d41617
001 20127682
003 OSt
005 20221010123124.0
008 171103t20192010nyu b 001 0 eng
010 _a 2017045383
020 _a9789353433291
020 _a9780134734842
020 _a013473484X
_q(hardcover)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.M29 2019
082 0 0 _a658.83
_223
_bMAL/M
100 1 _aMalhotra, Naresh K.
_eauthor.
_99173
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra, Georgia Institute of Technology.
250 _aSeventh Edition.
264 1 _aNew York, NY :
_bPearson,
_c[2019]
264 4 _c©2010
300 _axxxii, 955 pages ;
_c29 cm
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the author's Marketing research, c2010.
504 _aIncludes bibliographical references (pages 781-823) and index.
650 0 _aMarketing research.
650 0 _aMarketing research
_xMethodology.
942 _2ddc
_cBK
_h658.83
_iMAL/M
_k658.83
_mMAL/M