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001 22724965
003 OSt
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008 220728s2024 nju b 001 0 eng
010 _a 2022034975
020 _a9789356060647
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHF5548.32
_b.L38 2024
082 0 0 _a658.872
_bLAU/E
100 1 _aLaudon, Kenneth C.,
_d1944-
_eauthor.
_91510
245 1 0 _aE-commerce :
_bbusiness. technology. society. /
_cKenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
250 _aSeventeenth edition.
263 _a2211
264 1 _aIndia:
_bPearson Education, Inc.,
_c[2023]
300 _a910pages
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
_cProvided by publisher.
650 0 _aElectronic commerce.
650 0 _aInternet marketing.
650 0 _aInformation technology.
700 1 _aTraver, Carol Guercio
_eauthor.
_91511
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_h658.872
_iLAU/E
_k658.872
_mLAU/E
999 _c41844
_d41844