| 000 | 00913cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 19193532 | ||
| 003 | OSt | ||
| 005 | 20250710142906.0 | ||
| 008 | 160727s2018 nyu 000 0 eng | ||
| 010 | _a 2016022842 | ||
| 020 | _a9789352865611 | ||
| 020 | _a013449251X | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2018 |
| 082 | 0 | 0 |
_a658.8 _bKOT/P |
| 100 |
_aKotler, Philip _eauthor. _91233 |
||
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _aSeventeenth edition. | ||
| 264 | 1 |
_aHoboken : _bPearson Higher Education, _c[2018] |
|
| 300 |
_a701 pages ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. |
|
| 942 |
_2ddc _cBK _h658.8 _iKOT/P _k658.8 _mKOT/P |
||
| 999 |
_c41982 _d41982 |
||