000 01241cam a2200325 i 4500
001 20025712
003 OSt
005 20250610100611.0
008 170922s2019 nyu b 001 0 eng
010 _a 2017037515
020 _a9789353069834
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.32
_b.S35 2019
082 0 0 _a658.8342
_bSCH/C
100 1 _aSchiffman, Leon G.
_eauthor.
_910591
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
250 _aTwelfth edition.
264 1 _aNew York, NY :
_bPearson,
_c[2019]
264 4 _a©2015
300 _axxix, 667 pages ;
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 405-431) and index.
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
700 1 _aWisenblit, Joseph,
_eauthor.
942 _2ddc
_cBK
_h658.8342
_iSCH/C
_k658.8342
_mSCH/C
999 _c44479
_d44479