| 000 | 01239cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 20810968 | ||
| 003 | OSt | ||
| 005 | 20250610101823.0 | ||
| 008 | 190116s2020 njua bb 001 0 eng | ||
| 010 | _a 2018059892 | ||
| 020 | _a9789353946135 | ||
| 020 |
_a9780134892498 _q(pbk.) |
||
| 020 |
_a0134892496 _q(pbk.) |
||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2020 |
| 082 | 0 | 0 |
_a658.827 _bKEL/S |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. _91283 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bPearson, _c[2020] |
|
| 300 |
_axxx, 642 pages; _cillustrations (chiefly color); _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 |
_aSwaminathan, Vanitha, _eauthor. |
|
| 942 |
_2ddc _cBK _h658.827 _iKEL/S _k658.827 _mKEL/S |
||
| 999 |
_c44487 _d44487 |
||