000 02316cam a22004218i 4500
001 21269947
003 OSt
005 20250610102353.0
006 m |o d |
007 cr |||||||||||
008 191021s2020 nyu jo 001 0 eng
010 _a 2019044780
020 _a9789354600807
020 _a9781260796452
_q(ebook)
020 _z9781260259315
_q(hardcover)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF5823
082 0 0 _a659.1
_bBEL/A
100 1 _aBelch, George E.
_q(George Edward),
_d1951-
_eauthor.
_99198
245 1 0 _aAdvertising and promotion :
_ban integrated marketing communications perspective /
_cGeorge Belch & Michael Belch, Both of San Diego State University.
250 _a12e
250 _aSpecial Indian Edition
263 _a2001
264 1 _aNew York :
_bMcGraw-Hill Education,
_c2020.
300 _a712 pages
500 _aRevised edition of the authors' Advertising and promotion, [2018]
500 _aIncludes index.
520 _a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
_cProvided by publisher.
521 _aAges 18+
_bMcGraw-Hill Education
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 _aAdvertising.
650 0 _aSales promotion.
650 0 _aCommunication in marketing.
700 1 _aBelch, Michael A.,
_eauthor.
776 0 8 _iPrint version:
_aBelch, George E. (George Edward), 1951-
_tAdvertising and promotion
_b12e
_dNew York : McGraw-Hill Education, 2020.
_z9781260259315
_w(DLC) 2019044779
942 _2ddc
_cBK
_h659.1
_iBEL/A
_k659.1
_mBEL/A
999 _c44489
_d44489