| 000 | 01037cam a22003135i 4500 | ||
|---|---|---|---|
| 001 | 17591038 | ||
| 003 | OSt | ||
| 005 | 20250610103423.0 | ||
| 008 | 130115s2012 si a b 001 0 eng | ||
| 010 | _a 2012406816 | ||
| 020 | _a9789353435417 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.W567 2012 |
| 082 |
_a658.8 _bWIR/E |
||
| 100 | 1 | _aWirtz, Jochen. | |
| 245 | 1 | 0 |
_aEssentials of services marketing / _cJochen Wirtz, Patricia Chew, Christopher Lovelock. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aSingapore ; _aNew York : _bPearson Education South Asia Pte Ltd., _c2012. |
|
| 300 |
_a675 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aChew, Patricia. | |
| 700 | 1 | _aLovelock, Christopher H. | |
| 942 |
_2ddc _cBK _h658.8 _iWIR/E _k658.8 _mWIR/E |
||
| 999 |
_c44493 _d44493 |
||