| 000 | 02564cam a22004098i 4500 | ||
|---|---|---|---|
| 001 | 17786586 | ||
| 003 | OSt | ||
| 005 | 20250610122923.0 | ||
| 008 | 130621s2013 mau 000 0 eng | ||
| 010 | _a 2013023637 | ||
| 020 | _a9781422187173 (hardback) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.D385 2013 |
| 082 | 0 | 0 |
_a658.802 _bDAW/T |
| 084 |
_aBUS041000 _aBUS063000 _aBUS043000 _2bisacsh |
||
| 100 | 1 |
_aDawar, N. _q(Niraj) |
|
| 245 | 1 | 0 |
_aTilt : _bshifting your strategy from products to customers / _cNiraj Dawar. |
| 263 | _a1311 | ||
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2013] |
|
| 300 | _a228 pages | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 |
_a"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end. According to Dawar, a professor at the Ivey Business School in Canada, three critical aspects of business have caused this "downstream" shift: the locus of competitive advantage, the locus of activities that add value (those the customer is willing to pay for), and the primary fixed costs in the business. These changes have profound implications for strategy and on the way businesses are measured, monitored, and managed. So as power shifts "downstream," to where your company interacts with your customers, senior executives and marketers need to understand this new dynamic and reorient your strategy. In fact, most will need to completely shift the center of gravity of the business. Dawar will show you how"-- _cProvided by publisher. |
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| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _h658.802 _iDAW/T _k658.802 _mDAW/T |
||
| 999 |
_c44540 _d44540 |
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