000			02469cam a22004214i 4500
001			19584267
003			OSt
005			20250610132203.0
006			m |o d |
007			cr_|||||||||||
008			170404s2017 nyu ob 001 0 eng
010			_a 2017016558
020			_a9781032038124
020			_a9781315543765 _q(eBook)
020			_z9781138684515 _q(hbk.)
020			_a9781138684522 _q(pbk)
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	1	0	_aHG173
082	0	0	_a332.10688 _bENN/F
100	1		_aEnnew, Christine _eauthor. _910558
245	1	0	_aFinancial services marketing : _ban international guide to principles and practice / _cChristine Ennew, Nigel Waite and Róisín Waite.
250			_aThird Edition.
264		1	_aNew York : _bRoutledge, _c[2018]
300			_a591 pages
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aRevised edition of Financial services marketing, 2013.
504			_aIncludes bibliographical references and index.
505	0		_aAcknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aFinancial services industry _xMarketing.
700	1		_aWaite, Nigel, _eauthor.
700	1		_aWaite, Róisín, _eauthor.
776	0	8	_iPrint version: _aEnnew, Christine, author. _tFinancial services marketing _b3 Edition. _dNew York : Routledge, [2018] _z9781138684515 _w(DLC) 2017015301
942			_2ddc _cBK _h332.10688 _iENN/F _k332.10688 _mENN/F
999			_c44550 _d44550