000			01650cam a2200337 a 4500
001			14957705
003			OSt
005			20250611113613.0
008			070808s2007 caua b 000 0 eng
010			_a 2007032916
020			_a9780761935889
020			_a0761935886 (hard back)
035			_a(OCoLC)ocn163625360
040			_aDLC _cDLC _dBWKUK _dBAKER _dBTCTA _dAGL _dYDXCP _dDKAGE _dOCLCQ _dSINLB _dDLC
043			_aa-ii---
050	0	0	_aHF5415.12.I5 _bV45 2007
070	0		_aHF5415.12.I5 _bV45 2007
082	0	0	_a658.8 _bKUM/R
100	1		_aVelayudhan, Sanal Kumar, _d1955- _910554
245	1	0	_aRural marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan.
250			_a2nd ed.
260			_aLos Angeles ; _aLondon : _bResponse, _c2007.
300			_a249 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references (p. [242]-249).
505	0		_aRural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
650		0	_aMarketing _zIndia.
650		0	_aConsumer behavior _zIndia.
651		0	_aIndia _xRural conditions.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0724/2007032916.html
942			_2ddc _cBK _h658.8 _iKUM/R _k658.8 _mKUM/R
999			_c44559 _d44559