| 000 | 01377cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 19783984 | ||
| 003 | OSt | ||
| 005 | 20250528102741.0 | ||
| 008 | 170713s2018 nju b 001 0 eng | ||
| 010 | _a 2017029437 | ||
| 020 | _a9789354243387 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A23 2017 |
| 082 | 0 | 0 |
_a658.8 _bAAK/S |
| 100 | 1 |
_aAaker, David A. _eauthor. _910540 |
|
| 245 | 1 | 0 |
_aStrategic market management / _cby David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. _bAn Indian Adaptation |
| 250 | _aEleventh edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bWiley, _c[2018] |
|
| 300 |
_aix, 309 pages ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aMoorman, Christine, _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aAaker, David A., author. _tStrategic market management _bEleventh edition. _dHoboken, NJ : John Wiley & Sons, Inc., 2017 _z9781119392224 _w(DLC) 2017034381 |
| 942 |
_2ddc _cBK _h658.8 _iAAK/S _k658.8 _mAAK/S |
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| 999 |
_c44581 _d44581 |
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