| 000 | 01905cam a22003015i 4500 | ||
|---|---|---|---|
| 001 | 21809937 | ||
| 005 | 20260606140844.0 | ||
| 008 | 201124s2021 cau 000 0 eng | ||
| 010 | _a 2020950790 | ||
| 020 |
_z9789353887100 _q(epub) |
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| 020 |
_z9789353887117 _q(ebook) |
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| 035 | _a21809937 | ||
| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 082 | _a658.872 | ||
| 100 | 1 |
_aKumar, V, _eauthor. |
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| 245 | 1 | 0 |
_aIntelligent marketing : _bemploying new-age technologies / _cV Kumar. |
| 263 | _a2112 | ||
| 264 | 1 |
_aThousand Oaks : _bSAGE Publishing, _c2021. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 520 |
_a"Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. Dr V. Kumar has consistently done breakthrough research at the forefront of technology, typically in collaboration with industry partners. He leads again with this book that is the field's first attempt to get arms around the whole of 'new-age technology'. Professor Leigh McAlister, Ed and Molly Smith Chair in Business Administration, The University of Texas at Austin, USA"-- _cProvided by publisher. |
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| 856 |
_uhttps://sk.sagepub.com/books/intelligent-marketing _yRead SAGE E-Book |
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| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cEBOOK |
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| 999 |
_c44743 _d44743 |
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