000 02243cam a22003135i 4500
001 21882934
005 20260606141446.0
008 210128s2021 cau 000 0 eng
010 _a 2021931615
020 _a9789353887537
_q(paperback)
020 _z9789353887544
_q(epub)
020 _z9789353887551
_q(ebook)
035 _a21882934
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
082 _a658.8342
100 1 _aGupta, Seema,
_eauthor.
245 1 0 _aHow people buy online :
_bthe psychology behind consumer behaviour /
_cSeema Gupta.
263 _a2102
264 1 _aThousand Oaks :
_bSAGE Publishing,
_c2021.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 _a"Marketers have long debated on what governs the buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions rather than the neocortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves that this is indeed possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes it an absorbing read. 'Truly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in their daily lives. The chapters on perceived risk and perception are outstanding'. Jagdish N. Sheth, Charles Kellstadt Professor of Business, Emory University, Atlanta Seema Gupta is a consultant, trainer, blogger and speaker in the area of digital marketing, and Associate Professor at IIM Bangalore"--
_cProvided by publisher.
856 _uhttps://sk.sagepub.com/books/how-people-buy-online
_yRead SAGE E-Book
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cEBOOK
999 _c44744
_d44744