000			02164cam a2200385 i 4500
001			21463213
005			20260608123259.0
008			200309s2021 cau b 001 0 eng
010			_a 2020011949
020			_a9781544349107 _q(paperback)
020			_z9781544349022 _q(epub)
020			_z9781544349138 _q(epub)
020			_z9781544349121 _q(ebook)
035			_a21463213
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHD59 _b.T73 2021
082	0	0	_a659.201
100	1		_aTravis, Eryn, _eauthor.
245	1	0	_aPublic relations theory / _cEryn Travis, West Chester University, Edward J. Lordan, West Chester University.
264		1	_aLos Angeles : _bSAGE Publications, Inc, _c[2021]
300			_axvi, 214 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 198-207) and index.
505	0		_aIntegrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory.
520			_a"Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practice is informed by and responsive to public relations theory. This new and engaging text will help students bridge the gap between concepts and practice, and learn how an understanding of key models of persuasion can improve their writing and campaigns"-- _cProvided by publisher.
650		0	_aPublic relations.
700	1		_aLordan, Edward J., _eauthor.
856			_uhttps://sk.sagepub.com/books/public-relations-theory _yRead SAGE E-Book
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cEBOOK
999			_c44777 _d44777