000			02258cam a22002774a 4500
999			_c6701 _d6701
001			17148067
003			OSt
005			20220723130404.0
008			120203s2012 enka b 001 0 eng
020			_a9788129711199
020			_a8129711192
020			_a9788120327993
040			_coclc
082	0	0	_a658.8 _bKOT/M
100			_aKotler, Philip _91233
245	0	0	_aMarketing management / _cPhilip Kotler ; Kevin Lane Keller
250			_a12th ed.
260			_aDelhi: _bPearson Education, _c2006.
300			_a672p _a729p
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index.
650		0	_aMarketing _zEurope _xManagement.
650		0	_aMarketing _xManagement.
700	1		_aKeller, Kevin Lane, _91283 _d1956-
942			_2ddc _cBK _h658.8 _iKOT/M _k658.8 _mKOT/M