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| 999 |
_c7457 _d7457 |
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| 001 | 20543065 | ||
| 003 | OSt | ||
| 005 | 20200118114009.0 | ||
| 008 | 180615s2018 cau b 001 0 eng | ||
| 020 | _a9780230637290 | ||
| 040 |
_aDLC _beng _erda _cDLC |
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| 050 | 0 | 0 |
_aHF5415.12.I5 _bR3586 2018 |
| 082 | 0 | 0 |
_a658.8 _223 _bRAM/M |
| 100 |
_aRamaswamy, V S _eauthor. _91235 |
||
| 245 | 1 | 0 |
_aMarketing management : _bIndian context, global perspective / _cV. S. Ramaswamy, Visiting professor at IIM Bangalore, IIIT Bangalore and ENPC/IISIM (Kochi), S. Namakumari, Executive Trainer. |
| 250 | _a4th ed. | ||
| 263 | _a1808 | ||
| 264 | 1 |
_aNew Delhi : _bMacmillan, _c2009. |
|
| 300 | _a872p | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zIndia _xManagement. |
|
| 700 | 1 |
_aNamakumari, S. _eauthor. _91291 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _h658.8 _iRAM/M _k658.8 _mRAM/M |
||